Right now many people send currency to other people who buy them packs - this all procedure is stupid elaborate and the risk of scammers and cheaters is big. It can be a lot easier if there is a special market where the citizens can sell packs for currency - since the owners have not tried to stop this practice, it could be done a lot to facilitate it - no matter who pays, money is money, after all.
This game is a good example how it is done with great success:
https://secure.eveonline.com/plex/
Edited by CaHuTaPa, 12 April 2016 - 10:35 AM.